The Data Behind the Headlines

The Market Feels Uncertain.
The Data Isn't.

Australia's #1 property research team breaks down what's really happening in the market.

Watch Before We Speak, So We Can Get Straight to Your Situation.

Your Questions, Answered.

What if this property downturn never really turns around?

History says otherwise. Australian property always rebounds.

All markets move in cycles and we were due a downturn.

But historical data tells us Australian property is resilient and will grow again.

We've tracked every major Australian property downturn over the last 40 years, there have been 10, and 7 of those lasted less than 12 months.

The worst on record was -8.2% (2017-2019).

The upswings that follow have historically been 4X stronger and 10X bigger than the downturn itself, including +31% in 1988 and +22.4% in 2021.

Shouldn't I just wait until interest rates come down before I buy?

Waiting costs more than it saves. Let me give you a quick example;

Let’s say you wait for rates to drop from 6% to 5.5%, but in that time the property you want rises from $850,000 to $909,500.

You'd need $59,500 more and borrow $47,600 more, and your monthly repayment would still end up $54 higher than if you'd invested today.

The real question isn't "now or later?", because trying to time the absolute bottom of the market - or knowing what the Reserve Bank will do with rates - isn’t a measurable, accurate strategy.

The real question is "can I afford the right property, at a price that makes sense for me?"

Haven't the new tax rules made property investing worse?

Only for established property. New-build investment property now has the strongest tax position of any asset class in the country.

You keep the 50% capital gains discount when you sell, and full depreciation and negative gearing benefits while holding the property.

That combination can save you five figures a year in tax per property you own.

Hasn't the boom already happened? I’m worried I’ve left it too late and there’s no good entry points left.

This is the exact job of our team of data scientists and researchers, led by Freedom's Co-Founder, Lianna Pan.

We’ve spent every day of the last 15 years tracking and analyzing every one of Australia’s 15,000+ suburbs.

Accurately predicting which suburbs and regions will grow before the rest of the market catches on.

It's a full-time research operation, and it delivers results for our 10,000+ members.

It’s not something the average investor can do on their own with a Google search.

And our results speak volumes.

Across our Victoria, Queensland and WA target areas, between 84% and 100% of all Freedom member sales have been profitable.

And there are 40 regions across Australia right now selling faster than they were 12 months ago, more buyers, more competition, less time on market.

That's how we keep finding them, while everyone else is still reading the headlines.

With costs rising, isn't it too expensive to hold an investment property right now?

It depends what you're holding. A new-build house can cost as little as $90 a week to hold after tax, a new apartment as little as $6 a week, and that doesn't depend on the RBA cutting rates to bail you out.

Our strategy is built for growth regardless of whether the RBA is putting rates up or down.

What if the builder goes bust before my property's completed?

This can happen. And it's exactly why we take it seriously.

Look at Bathla, one of Sydney's biggest affordable builders, which collapsed owing $3.4 billion.

That's not a risk we leave to chance.

Every builder and every project goes through our vetting process, financials, track record, and delivery history, before it's ever recommended to a member.

We're not hoping a rescue comes after something goes wrong. We take steps to ensure you're not exposed to begin with.

Will demand dry up permanently? Can’t the Government just build more homes?

Neither. Migration hit record highs this year, over 476,000 people added in a single year, almost double the 20-year average, and every one of them needs somewhere to live.

So demand hasn't gone anywhere, it's just paused while everyone waits to see who moves first.

Building more is a nice, but practically impossible, idea.

Australia needs around 240,000 new homes a year just to keep up with demand, and we're already badly behind pace.

Required completions were tracking at 420,000 since the current target period began, actual completions came in at just 307,635, a shortfall of over 112,000 homes, only about 73% of the pace needed.

On top of that, we're short 141,000 skilled construction workers, and closing that gap will take decades.

Record demand climbing. Supply falling further behind every quarter.

That gap isn't closing anytime soon, if anything it's widening.

I keep hearing about a rental crisis, what's that got to do with investing?

Same problem, different angle. And as an investor, it works in your favour.

For every 100 rental properties sold, only 61 new ones are added back, a net loss of roughly 570 rentals a week nationally.

Vacancy is stuck at a critically low 1.4%, and national rents just hit a record $705 a week.

Prices can soften while rental income keeps climbing, at the same time, that tells you exactly where the safest, most in-demand asset is.

TESTIMONIALS